Dae Hair

Marketing and Brand Communications Intern

Website Mockup

Sensorial Experience

As an E-commerce store known for its captivating scents, I was tasked with creating a website that emphasizes sensorial experiences amidst barriers of digital site.

Created a customer experience journey rooted around Dae's namesake as an acronym for "Dawn Afternoon Evening".

Each time of day was given a specific scent and feel, allowing users to explore products aligning with that atmosphere.

Pitch Deck

Targeting the Gen Z Demographic

Spearheaded a college-focused consumer strategy through demographic analysis, interviews, partnerships, and digital media activations. Pitch was presented to SVP of Sales and Integrated Marketing and President upon conclusion of the internship.

(NDA signed, preview of pitch included below)