Vice President of External Affairs

Serves on Tour Guide Executive Board. Utilizes marketing skills to manage social media accounts, create graphics, shoot content and ensure a consistent and unified organizational identity is maintained.

Redesigned organization’s brand identity through collaborating with Clemson’s Brand Director to create a

new name, word mark, logo, brand assets, while crafting a refreshed brand narrative.

Grew total reach for @cutourguides 269.1% during first elected term compared to previous position holder.

University Tour Guide

Successfully navigated a rigorous five-round interview process, narrowed from 470 applicants to 53 selected.

Deliver dynamic, brand-driven tours to prospective students and families, combining storytelling, persuasion, and audience engagement.

Clemson University Tour Guides
Rebrand

Old logo

New logo

Executed a full organizational rebrand, leading the creation of a new name, word mark, logo, and brand assets, while crafting a refreshed brand narrative.

Repositioned and elevated Tour Guides’ brand to be a natural extension of Clemson’s master brand; as we serve as many prospective students and families’ first introduction to the Paw.

Our visual identity, voice, and presence reflect the excellence, tradition, and credibility of the University itself, while representing the fun and spirited nature of our student organization and members.

@cutourguides

1.5M views | total reach of 207K

Leads social strategy, content planning, and creative direction, achieving 1.5M views and 269% YoY reach growth (Meta Business Suite)

Recruitment Campaign
Work hard, Play harder

Crafted campaign and slogan "Work Hard, Play Harder" in an effort to boost membership applications.

As an unpaid volunteer student organization known for being one of the most prestigious organizations on campus, the "Work Hard, Play Harder" campaign aimed to emphasize our membership experience as not only impressive ambassadors of the university, but also a vibrant and energetic group that people want to be apart of.

The first slides of the Instagram carousal posts were designed to read as "Work Hard, Play Hard" until you swipe, revealing the "Play Harder". This is to drive home the idea that we work hard and are the best at what we do, but we have a whole lot of fun doing it!

Campaign amassed 47.5K views and was shared 61 times. The first year the campaign ran, we received 550 applications, a 150 applicant increase from previous years. Slogan became adopted by organization as official slogan of Clemson Tour Guides.